Think about how stories typically circulate in the world. I write a story, send it to a literary journal, it gets published, and maybe one or two people emails me to mention they read it. One of the perplexing questions I get asked a lot is “How is your book doing?” (Rebecca Brown has a perfect retort for this. She says, “Great! It’s finished!”) I’m never quite sure how to answer this question. I haven’t seen sales figures for either of my books recently, I have no idea who the people are who read them unless they contact me, and I have no idea where in the world individual copies end up. With Found and Lost, I can see where each individual story is and where it has been and who has touched it. I can read comments from that person about the story and what they were doing the day they found it. I can see photos that the person has uploaded, and I get an email alerting me whenever the story has been placed in a new cache or is picked up by someone new. I can send each person a personal email if I wish. And if they seem to enjoy my work, I can let them know about new stuff coming out.
~ Ryan Boudinot on his story geocaching project Found and Lost

Hey, thanks for the quote! Love your site design, btw.