…most publishers have dispensed with tours—or they make the author foot the bill. But Flatmancrooked believes engaging directly with an audience is a major key to the success of a title. Therefore, the more people we can reach, the better. How, though, can a small company afford to send an author on a trip across the country? It’s simple: Make the tour as exciting as the book itself.

For the Zero Emission Book Project, Flatmancrooked will partner with sponsors who will fund a transnational book tour—by bicycle. ZEB isn’t an ordinary book, so the tour can’t be, either. My collection We’re Getting On, the book at the center of the project, offsets all of its production emissions. How, you ask? Firstly, it’s printed on 100% post-consumer material. But the really exciting feature is its cover. Porridge Papers in Lincoln, Nebraska has created a special paper containing spruce seeds. So, if you plant the book in the ground, it will turn into a tree.