This study examines the emergence of place blogging as an online genre designed to foster a deeper sense of place and to share local knowledge. Focusing on a period between 2003 and 2006, it spotlights a transitional moment in web culture when the relationship between online life and offline life is undergoing an important shift. The bloggers highlighted in this study offer a ground-level view of how ordinary writers and readers participate in the transition to what Eric Gordon calls “network locality,” a condition in which the experience of place is increasingly mediated by networked technologies. Because networked life creates an information-saturated environment in which place must compete with everything else for an increasingly scarce resource—human attention—place bloggers redefine blogging as a way to more deliberately and regularly invest attention in place.

~ Tim Lindgren, “Place Blogging: Local Economies of Attention in the Network “